Content Management

Support in implementing strategies to drive traffic to the website, enhance user experience, and convert visitors into customers Set up, monitor, and optimise PPC campaigns to maximise ROI and achieve targeted customer acquisition goals Conduct keyword research, on-page and off-page opimisation, and track SEO performance to improve search engine rankings and organic traffic Coordinate paid social media campaigns across platforms to increase brand awareness and engagement Assist in managing relationships with affiliate partners, track performance, and optimise affiliate marketing efforts to drive sales and revenue

Assist in executing strategies and initiatives aimed at growing the retail e-business Handle customer inquiries through various channels, ensuring responses are prompt, accurate, and helpful to maintain high customer satisfaction levels Deliver oustanding customer service by addressing customer needs, resolving issues efficiently, and creating a positive shopping experience Support the creation and maintenance of visually appealing product displays on the website, ensuring that products are presented attractively and aligned with brand standards Gather and analyse sales data, preparing comprehensive reports to track performance, identify trends, and provide actionable insights Perform comparative shopping analyses to benchmark against competitors, providing detailed reports to inform strategic decisions

Analyse data from multiple digital sources to provide actionable insights for improving user experience, content effectiveness, and marketing strategies Measure and report on digital marketing campaign performance against ROI and KPIs Develop and deliver regular reports and dashboards to communicate key metrics and insights to stakeholders Recommend and implement optimization strategies for digital marketing campaigns, website user experience, and other digital initiatives

Develop and implement strategies to improve the customer journey across all channels, ensuring a seamless and satisfying experience Oversee the end-to-end process of order fulfillment, from order placement to delivery, ensuring timely and accurate completion Analyse data from various sources to gain insights into customer behavior, sales trends, and market opportunities, informing strategic decisions Build and maintain strong relationships with key partners, including vendors, logistics providers, and technology suppliers, to support and enhance omni-channel operations Manage and optimise e-commerce platforms, technology, and infrastructure to support smooth online operations and performance Utilise AI-driven tools to personalise customer interactions and product recommendation

Develop a comprehensive business plan for the online store, outlining objectives, strategies, and key performance indicators Implement initiatives to boost sales and maximize profitability, including promotional campaigns, pricing strategies, and product placement Work closely with relevant teams to align strategies across social media, search engine optimization (SEO), and other digital marketing channels Implement and optimise strategies to improve online visibility, attract and retain customers, and enhance the overall customer experience

Develop and execute effective social media marketing strategies to drive paid traffic and enhance brand visibility Manage and optimize social media campaigns across platforms like Facebook, Instagram, Twitter Conduct research to stay updated on current trends and best practices in social media marketing Collaborate closely with the content team to create engaging social media content aligned with brand goals Monitor campaign metrics, analyze performance, and provide regular reports for data-driven insights and recommendations Stay informed about industry trends and competitor activities to identify new opportunities and maintain a competitive edge Work with graphic designers to ensure visually appealing, brand-consistent creatives, maintaining effective communication throughout the design process