User Interface and User Experience (UI/UX) Optimisation

Support in implementing strategies to drive traffic to the website, enhance user experience, and convert visitors into customers Set up, monitor, and optimise PPC campaigns to maximise ROI and achieve targeted customer acquisition goals Conduct keyword research, on-page and off-page opimisation, and track SEO performance to improve search engine rankings and organic traffic Coordinate paid social media campaigns across platforms to increase brand awareness and engagement Assist in managing relationships with affiliate partners, track performance, and optimise affiliate marketing efforts to drive sales and revenue

Analyse data from multiple digital sources to provide actionable insights for improving user experience, content effectiveness, and marketing strategies Measure and report on digital marketing campaign performance against ROI and KPIs Develop and deliver regular reports and dashboards to communicate key metrics and insights to stakeholders Recommend and implement optimization strategies for digital marketing campaigns, website user experience, and other digital initiatives

Develop and implement strategies to improve the customer journey across all channels, ensuring a seamless and satisfying experience Oversee the end-to-end process of order fulfillment, from order placement to delivery, ensuring timely and accurate completion Analyse data from various sources to gain insights into customer behavior, sales trends, and market opportunities, informing strategic decisions Build and maintain strong relationships with key partners, including vendors, logistics providers, and technology suppliers, to support and enhance omni-channel operations Manage and optimise e-commerce platforms, technology, and infrastructure to support smooth online operations and performance Utilise AI-driven tools to personalise customer interactions and product recommendation

Design and implement comprehensive digital marketing campaigns to drive customer engagement Develop and update website content to ensure it is engaging, accurate, and aligned with the organisation's branding and marketing objectives Manage social media accounts, creating and sharing content, responding to comments, and fostering community engagement to enhance brand presence Monitor website and social media analytics to track performance, identify trends, and produce reports to inform strategy and decision-making Innovate and implement new digital marketing strategies to enhance online product visibility and drive sales

Develop and execute initiatives to improve the online shopping experience and customer satisfaction Implement strategies to enhance product visibility and sales across online categories Ensure efficient and accurate order fulfillment, from processing to delivery Analyse e-commerce data to generate insights that inform strategic decisions and drive business performance Collaborate with partners, vendors, and internal teams to drive successful e-commerce initiatives Evaluate and integrate new technologies to enhance operational efficiency and scalability Drive the integration of sustainable practices in e-commerce operations

Develop a comprehensive business plan for the online store, outlining objectives, strategies, and key performance indicators Implement initiatives to boost sales and maximize profitability, including promotional campaigns, pricing strategies, and product placement Work closely with relevant teams to align strategies across social media, search engine optimization (SEO), and other digital marketing channels Implement and optimise strategies to improve online visibility, attract and retain customers, and enhance the overall customer experience